There is only one way to good signposting. From the sketch to thinking along about the routing problem. Thinking up and building up a watertight system, step by step.

Guiding employees and visitors from A to B via the shortest route requires insight, vision, creativity and experience. Routing in style, house style for example.

Design requires: Tailor-made? Or in line? Working within the restricting margins of repeat patterns. Creativity down to square centimetre. Prescribed letter types, colours and area divisions. Talking, sketching, making, testing. Applied art, optimum form. Leaving behind l’art pour l’art.

Do we work with colours, maps, pictograms, lines, photos, illustrations, light or sound? Or do we look for it in the traditional texts with arrows? Everything is possible, but not everything is allowed. There is only one solution: the best. And this doesn’t just mean which looks the best solution. No, it’s about which is the best. The proven best. For this situation and for these people.

Budget scanty? Quality remains a minor item. Quality remains a must, always. Creativity is the keyword. An optimum final result, together with professionalism and vision. This is working for the client. This is thinking with the client. Without sacrificing clarity or recognisability for the user.

Suppose: you have to drive from A to B.
Suppose: you want to drive via the shortest route.
Suppose: you have Menoor signposting.
You then know you can drive with confidence.